Why You Should Start a Pattern Collection (and How to Do It)
If you're a surface pattern designer, creating a cohesive pattern collection is one of the best ways to establish your brand, attract licensing opportunities, and make your designs more appealing to customers. Instead of creating random standalone prints, a well-thought-out collection tells a story and increases the chances of your work being used in textiles, stationery, wallpaper, and more. In this article, we'll explore the benefits of creating a pattern collection and walk you through the steps to develop, prepare, and market your designs effectively.
Hidden Treasures Fabric Collection
The Benefits of Creating a Cohesive Surface Pattern Collection
Creating a pattern collection instead of standalone prints has several advantages:
1. Increased Marketability
Many fabric manufacturers, retailers, and print-on-demand (POD) sites prefer collections over single designs because they provide variety while maintaining a consistent look. Customers are also more likely to buy multiple coordinating patterns instead of just one.
2. More Licensing Opportunities
Licensing agents and companies often look for collections that can be applied across multiple products. A cohesive set of patterns gives them flexibility in choosing which designs will work best on textiles, wallpaper, stationery, or even home decor.
3. Stronger Brand Identity
A signature style across your collections helps people recognize your work and build trust in your brand. It makes your portfolio look polished and professional, whether you’re applying for licensing deals or selling your own fabric.
4. Streamlined Design Process
Instead of starting from scratch every time, having a plan for a collection helps you stay organized and focused. Once you create a main hero print, you can easily develop supporting patterns to complement it.
Mediterranean Summer Fabric Collection
How to Plan Your Pattern Collection
1. Choose a Theme
Your collection should tell a visual story. Pick a theme that inspires you and has market appeal. Some ideas include:
Seasonal themes (Fall florals, Christmas, Halloween, Summer beach vibes)
Nature-inspired (Tropical leaves, Desert landscapes, Underwater scenes)
Kids’ collections (Cute animals, Playful geometric patterns, Storybook characters)
Abstract and geometric (Retro shapes, Modern minimalist, Boho patterns)
2. Develop a Color Palette
A limited, cohesive color palette is essential for making a collection feel unified. Choose around 5-7 colors that work well together. Use:
Online tools like Coolors or Adobe Color to generate palettes
Inspiration from nature, fashion, or interior design
Colors you love rather than trending in the textile and home decor industry
3. Create a Mix of Patterns
A strong collection includes a variety of pattern styles to add interest while maintaining balance. A good set typically consists of:
Hero print: The most detailed and eye-catching design
Secondary print: A slightly simpler design that complements the hero print
Blender prints: Small-scale or geometric patterns that act as supporting elements
Texture or solid patterns: Simple textures or background elements that tie everything together
Orange Bliss Fabric Collection
How to Prepare Your Files for Print-on-Demand and Licensing
Once you've created your collection, it's important to format your files correctly so they can be easily used for licensing or print-on-demand platforms.
1. Create High-Resolution Files
Most platforms require patterns to be at least 300 DPI for high-quality printing. Export your files in multiple formats like JPEG, PNG, and TIFF depending on the platform's requirements.
2. Use Seamless Repeats
For fabric and wallpaper, your patterns should be seamlessly repeating. Test your design by tiling it in Photoshop, Illustrator, or Procreate to ensure there are no visible seams or gaps.
3. Organize Your Files Properly
For licensing, provide layered PSD or AI files so manufacturers can make adjustments if needed. Also, name your files clearly with a consistent structure, e.g., “Floral_Collection_HeroPrint.psd”.
4. Adapt for Different Product Sizes
A pattern that looks great on fabric may need to be scaled differently for wallpaper or stationery. Make sure to test different dimensions and offer multiple size options if possible.
Enchanted Stones Fabric Collection
Marketing Strategies to Get Your Patterns Noticed
Once your collection is ready, it's time to promote your work and attract buyers. Here’s how:
1. Showcase Your Collection on Social Media
Use platforms like Instagram and Pinterest to share your patterns in real-life mockups. Post:
Behind-the-scenes videos of your process
Mood boards that inspired your collection
Close-up details of your patterns
Mockups of fabric, wallpaper, or stationery
2. Sell on Print-on-Demand Sites
Upload your patterns to POD platforms like:
Spoonflower (for fabric, wallpaper, and home decor)
Redbubble & Gelato (for apparel and accessories)
Zazzle & Printful (for customizable home and fashion products)
3. Pitch Your Work to Licensing Agents & Brands
If you’re interested in licensing, research companies that fit your style and send them a professional portfolio with a well-organized pattern collection. A great way to approach them is through:
Direct email pitches
Trade shows like Surtex or Printsource
Joining agencies that represent artists in licensing deals
4. Build a Portfolio Website
A website acts as your digital storefront. Use platforms like Squarespace or Adobe Portfolio to showcase your collections professionally and provide contact details for potential clients.
5. Create Mockups to Show Your Patterns in Use
Help potential buyers visualize your designs on real products. Use:
Mockup generators like Placeit
Creatsy Mockups are my favorite!
You can also use the mockups generated automatically by Spoonflower or Redbubble or any of the POD website where you upload your designs!
Cherry Bliss Fabric Collection
Final Thoughts
Starting a surface pattern collection sets you apart as a designer and makes your work more marketable. Whether you’re looking to sell fabric, license your designs, or grow a POD shop, a well-crafted collection will help you gain more visibility and sales.
By carefully planning a theme, color palette, and pattern variety, preparing high-quality files, and implementing smart marketing strategies, you'll position yourself for success in the competitive world of surface pattern design.
So, are you ready to start your next collection? Let me know in the comments what theme you’re thinking of! 🌟
Happy designing,
Ana